Positively Media

How we connect and thrive through emerging technologies.

by Pamela Rutledge, Ph.D.

Lend Your Eyeballs to Achievement not Aberration

By Pamela Brown Rutledge, Ph.D., M.B.A. on July 26, 2010 in Positively Media

Let’s celebrate achievement, such as the PS 22 Fifth Grade Chorus from Staten Island, instead of outliers, like LeBron James’ basketball contracts, or irresponsibility and bad behavior, like Lindsay Lohan’s substance problems and jail sentence. It's time we started exercising our power through choice and the use of emerging media technologies to promote the behaviors we want to see. Let's use the excitement and engagement of technologies such as augmented reality for prosocial ends and set higher standards by celebrating achievement such as Time Out New York Kids is doing with their feature of the PS22 Chorus.

Pamela Rutledge, Ph.D., M.B.A., is Director of the Media Psychology Research Center and teaches media psychology at Fielding Graduate University and UCLA Extension.

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