Place of Mind

What in the world has Psychology to do with Architecture and vice versa?

The Irene Borger Phenomenon

Almost as good as Raspberry Jell-O

Irene visited me in Lewisburg, Pennsylvania in the early summer of 1971.  

I had a lush garden--and I was inordinately proud of, and vain about, my raspberries.  I invited Irene to sample some of the luscious, juicy, velvety, warm-from-the-sun berries.  Appreciatively testing while tasting Raspberryone of these, Irene remarked:  "Excellent.  Almost as good as Raspberry Jell-O."  There and then postmodernity had its conception as well as its inception.

This is The Irene Borger Phenomenon (also known as The Raspebrry Jell-O phenomenon).

The automagic of food chemistry at work.  Especially though Irene had an impish twinkle in her eye, she was demonstratively identifying something of no mean import.  The "original" of "actual" raspberries had become displaced by JellO.  Original and imitation had traded places.  Authentic and counterfeit had done a Gidian somersault.  What was to be authentic in this New World?  The synthetic.

 



Subscribe to Place of Mind

Joseph Juhász is an environmental psychologist who is professor of architecture and environmental design at the University of Colorado.

more...