Place of Mind

What in the world has Psychology to do with Architecture and vice versa?

Description to Prescription

Florida's "Rise of the Creative Class" as description to prescription.

 

Frost on Florida

 

Before The Great Calamity, Richard Florida’s “Rise of the Creative Class” was hot.  Since then, there have been numerous sequels and prequels, but, nonetheless the frost has set in—illustrated by the recent article “The Ruse of the Creative Class” in the January  4th edition of “The American Prospect.” 

 

Description to prescription.

 

It’s elementary that Florida described something at least partially correct.  Footloose and fancy free, often gay, young urban professionals, nomadically migrating to the Boulders… hipster “creatives”….  Innovators…. Ah.  Now, let’s write a prescription to nest these nestlings (I know…  some Buddhists, an AC-DC  Rinpoche, artsy cafés… a University… some IT professionals….) description to prescription… hey!  It’s a living…

 

If we recreate what works, will it work?  Sadly, or happily, no.  The so-called PostModern aesthetic had as its fundamentum that in fact the original is its recreation—the recreational vehicle theory, as one might say.  I interpret The Great Calamity as a general nausée of and by the PostModern aesthetic in urban design as well as architecture—and of course the internal representation of these—personal experience.

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Frosting Frosty The Snowman, Florida

 

Sugar coating.  Frosting.  Frost.  Frosted Florida.

 

Hucksterism abounds in psychology these days.  Turning description of the this into a prescription for that.  Happy people often have high self esteem.  Wanna be happy?  Increase your self-esteem!  New kitchen décor.

 



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Joseph Juhász is an environmental psychologist who is professor of architecture and environmental design at the University of Colorado.

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