I was at a movie last weekend during which I saw a preview for a film coming out March 18th called Limitless. The movie tag line was "What If A Pill Could Make You Rich And Powerful?" and it features some big names such as Bradley Cooper, Elizabeth Banks and Robert DeNiro.
The story centers on a down-and-out writer who gets his hands on a top-secret pharmaceutical drug that makes one smarter. He experiences sudden financial and social success, but soon discovers that the drug has lethal and lasting side effects. The preview suggests "we only access 20% of our brain, what if we could access all of it?" The movie promotion centered on the fact that a drug could make you the best person you are capable of being, the best possible you. It reminded me of ADD/ADHD medications and how they are sometimes promoted as being the answer to everything. Don't get me wrong, medications have their place and can be beneficial; however they can also be overprescribed and positioned as the answer.













