Persuade Me

How to argue your point.
Steve Booth-Butterfield, Ed.D., is the author of the The Complete Idiot's Guide to Persuasion. See full bio

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Books by Steve Booth-Butterfield, Ed.D.

Behavioral Economics Basics

Behavioral Economics

Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be.

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