Persuade Me

Think bigger about persuasion and tips.  There's more going on and you can benefit from it. Read More

Common sense say angry people aren't rational, but if you read this research, you'll think differently. Read More

Facebook and other social media are great for connecting and sharing with friends, but how do they make any money giving away free services?  Sure, there's some advertising, but if you look closely at them, they are rarely for big ticket items like cars or furniture or appliances.  So, why is Facebook valued at billions of dollars? Read More

Persuasion works in many situations, but sometimes there are more effective solutions, like this engineering app for texting while driving Read More