Persuade Me

How to argue your point.

Steve Booth-Butterfield, Ed.D., is the author of the The Complete Idiot's Guide to Persuasion. See full bio

December 1, 2009

Persuasion or Brown Nosing?

Praising the Boss is a tough communication task because you can look like a brown-noser. Consider persuasion principles to do it better. Read More

November 24, 2009

Persuasion and Pay Raises

There are no Magic Words for getting pay raises, but Persuasion can increase you chances for success. Read More

November 8, 2009

Increase Tips with Persuasion Strategy

Here are 3 persuasion strategies for increasing tips. Read More

November 2, 2009

Six Ways to Get More Tips

Think bigger about persuasion and tips. There's more going on and you can benefit from it. Read More

October 25, 2009

Beatles Music as Persuasion Play

It's all in the lyrics. Not the beat. Read More

October 22, 2009

Angry Persuasion and the ELM

Common sense say angry people aren't rational, but if you read this research, you'll think differently. Read More

October 18, 2009

Picking Up Chicks, Guys, with Persuasion

Does persuasion science have anything to say about the Art of the Pickup. I hesitate, but, yes, it does. Sigh. Read More

August 31, 2009

Practical Persuasion with Facebook

Facebook and other social media are great for connecting and sharing with friends, but how do they make any money giving away free services? Sure, there's some advertising, but if you look closely at them, they are rarely for big ticket items like cars or furniture or appliances. So, why is Facebook valued at billions of dollars? Read More

August 26, 2009

Sex Sells! Like This?

Sex Sells! and the hotel Standard wants you to know it and DO IT when you stay there. Just stand in the window, if you please. Read More

August 26, 2009

Change That Isn't Persuasion - Texting and Driving

Persuasion works in many situations, but sometimes there are more effective solutions, like this engineering app for texting while driving Read More

Books by Steve Booth-Butterfield, Ed.D.

The Complete Idiot's Guide to Persuasion

Behavioral Economics Basics

Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be.

Go to the Behavioral Economics Basics page for more on Behavioral Economics including:

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How to start living creatively and reap the benefits.

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Books by Steve Booth-Butterfield, Ed.D.

Behavioral Economics Basics

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