Mitt Romney appeals to many Americans because he is so clean-cut: the boy next door, all grown up. A business leader who became rich; well-educated, from a prominent family; a successful governor during good economic times; a solid personal life, with a happy, long-lasting marriage, and many children and grandchildren.
Reminds me of former British Prime Minister Neville Chamberlain (he of the Munich accord with Hitler): A business leader who became rich; well-educated, from a prominent family; a successful mayor during good economic times; a solid personal life, happy and long-lasting marriage with children.
Winston Churchill? He was severely depressed and suicidal for months on end (and treated with amphetamines for those symptoms). When not depressed, he had manic symptoms of hyperactivity, overtalkativeness, irritability, and mood swings – as well as increased use of alcohol. He had a long-lasting marriage and children, but one of his daughters committed suicide, as did others in his family. Severe depression was everywhere in his extended family, despite very privileged outer conditions (wealth, prestige, peerage).
We tend to forget, in retrospect, that before World War II, Chamberlain was a huge political success, and Churchill a failure, unpopular even within his party. Chamberlain was a great leader in normal times, with peace and prosperity, while Churchill was terrible. We know how the roles reversed with war.