I think this is true, but I have some argument. I understand that they want to invest their money in stocks, which are not sin. They do not want their dividend from those product. However, the current global economic where no business is doing good, people should avoid something that they can't see to gain what they have to use to live their lives, which is money. If people can't see the way to make money, such as, sin stocks, they should take it.

It seems that its not an issue to people. Religion is becoming routine and a once a week tradition. No suprise that churches, one of the biggest industries worldwide, are investing in big money makers that don't meet their moral values.

I understand that people base a lot of their actions on their religious beliefs, however I don't think that it would be the best idea for investment purposes. Also, I thought that the owner of Coke was Mormon which would go against their beliefs.

As a member of an organized religion, your morals are incredibly important. It doesn't surprise me that such low numbers of mormons are investing in sin stocks. You can't say that these low percentages are shocking numbers though. In every religion there are people who diverge from the traditions and teachings and do whatever they want to do. I would assume that's who comprise the percentage of mormons investing in sin stock, because I'm sure the committed mormons are staying away from them at all costs. I think it's unfair to be shocked that any mormons have invested in sin stocks when there are obviously people that stray from the faith but still pretend to be mormon.

This article makes a lot of sense to me because strict mormons do not consume alcohol and stay clear of tobacco so why would they invest in these areas of stock? Mormons act as if alcohol, gambling, and tobacco are sins and it shown by low investment numbers in these areas.

I thought this was a really interesting article. I chose to read this article because I feel that personally I would only invest in companies I feel are good for the community. Therefor I thougth it was logical that other people would do the same. I however was a bit worried that I would be wrong. I am glad to see that people stick to their guns when it comes to stock also.

This may show that mormons invest a little less in the "sin tocks," but they still do it. This shows that it is hard to shy away from such a lucrative opportunity, even if your religious beliefs forbid it.

Hi Everyone,
Mormons seem to have strong attitude against tobacco, gaming, and alcoholic business. Various kinds of religion have different views towards the different business activities. According to Mormons religious beliefs, the investment of alcohol, tobacco, and gaming are not encouraged.

This article's statistics do not surprise me in the least. Every Mormon person I have ever met has been very involved in their faith. This being said, they don't drink caffeine or smoke or engage in premarital sex and I think that these statistics further prove that many Mormon's are very involved with their religion. It is refreshing to have these people actually live what they preach and do what they say.

I understand and really have respect people who value their religion before they invest I have seen many people who do that. However, today the majority doesn’t care about religion they care more about money or profit may be twenty year from today there will be no religion issues what so ever.

Its hard to think about your values when you see a great opportunity to invest. While Mormons are still investing in sin stocks, it is nice to know that they do think about their faith before supporting a company that disagrees with your beliefs.

I was surprised to see the data, I believe that most people think about money before they think about religion. I guess I was wrong there are people out there who wont go against their beliefs, just to get financial gratification.

I find the statistics in this article to be very interesting. I personally have a strong opinion against the Mormon religion and its practicings. On one hand I am not necessarily surprised that Mormons shy away from what is considered "sin" stocks, but on the other I am. I knew many Mormons growing up that did not follow any of the rules of the Mormon faith. They actually seemed to be more rebellious than people of other faiths. I think they turn their heads on other people for these sins, when really they are interested in them as well. Nofsinger makes a good point in bringing to our attention that Mormons practice the act of not consuming caffeine but yet they are more invested in those stocks. It really gets one thinking about the reasons behind this matter.

Yes this makes perfect sense. People invest and are interested in the things that surround their life. Because mormans are not into the sin stocks they dont know enough about them to invest. did we look at their average income too. If mormans have a higher ave income then maybe they dont need to invest in those stocks that counter their believes. I dont think you can judge a person primarily based on what stocks a person invest in. Most of the time people invest in what they think is going to do well and that is it.

I find it interesting that the data was collected from counties with at least half the population beloning to LDS. It seems intuitive to me that people who live around other people with the same faith as them would have stronger ties to that faith. I would be interested to see what Mormon families in counties that aren't of a Mormon majority are investing in.

I really wasn't shocked by the numbers this article presented. Although not a Mormon myself, many of my friends are Mormon and have a strong core believe system. Out of all the religions that I personally have come in contact with, Mormons have been the one where I don't find to many "laxed" believers. Personally I feel when it comes to investing you do it from a profit standpoint but I don't disagree with what Mormons do when it comes to investments.

I was not surprised by the data. Knowing many Mormons myself, their religion is much more important to them than money. It will be interesting to see if this statistic will rise in the future though.

Before reading the article, I had a good feeling that the data would result in low percentages of investing in those "sin" stocks. Although not mormon, I understand how strict the religion is and in their beliefs which completely relates to the data. However, I think that in any case it's got to be difficult to not look into companies that include "sin" stocks that are good investments. Although it may be against your morals and beliefs, it's important to look in what's a smart investment if you are an investor.

Im not surprised by these results either. There are a ton of mormons in Federal Way where I live and their religion is number 1 to them. At least most of them. Mormons are crazy though.

I grew up around a lot of Mormons and even though there were the a couple who were on the wild side by and large most of them seem conservative and their religion dictated there life in every way so this did not surprise me that much

The Mormon leadership has done a fabulous job brainwashing its followers into being good little soldiers of the corporate army. They not only lead a subservient life like good little proletariat, they breed more servants for our overlords.

I think most people now wouldn't care much about the religion issues but more likely care about how to invest to make more profit. So it really depends on how people value religion.

Interesting topic, i had presumed that they too would be hypocritical but according to the data i was wrong. very intriguing.

To me, it seems like of the three Faith and Sin stocks articles, the Mormon take on the idea seems the most accurate. Having friends who grew up in the LDS religion, they were highly against use of any addictive substance, such as alcohol or tobacco. I can see how they would also avoid such stocks as they grew into adults.

I would've guessed that Mormons would be just as hypocritical as other religious followers (based upon the related blog entries), but I was pleasantly surprised.

It isn't shocking that the Church of Jesus Christ of Latter-Day Saints has less involvement with the stocks of the products they view as sinful. If they believe it is harmful or wrong in the eyes of the church, then they are much less likely to invest in stocks supporting it.

I am glad to see that people actualy put their money where their mouth is. The best way to hurt a company is to use your power as a consumer and not support the companies.

Although many members of the mormon church do not smoke, drink, or gamble, it is no surprise to me that they are investing in sin stocks. There are many chruch members that stray from their beliefs and actually invest in the stocks. There are probably no rules against it, and as long as their not actually doing it then why would it matter. And there's no way that every church member follows all the rules all the time. There are always slip ups once in a while.

This was very interesting to read, however I wasnt necessarilly surprised. Members of the Mormon religion feel very strongly about their faith and try to uphold their morals in every aspect. Just because a good investment comes their way doesnt mean that they are willing to forget their values to turn a profit. Not only do they have a strong faith they also have strong business morals and ethics.