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Meir tells fascinating tales of the trials and tribulations that people do in order to avoid or even evade paying taxes...including planning the timing of their own death! Read More

One stock gained 10% yesterday...another lost 15%. One company has been splashed all over the TV lately. Another has had very high trading volume. We notice these things. In fact, we typically buy attension-grabbing stocks. Do stocks that glitter turn out to be gold?
Are risk and return the only investment characteristics that matter to you? Do you consider social values, patriotism, social status, or religious beliefs when investing?
Investors tend to trade in the secrities with which they are most familiar. There is comfort inhaving your money invested in a business that is visible to you. But this familiarity bias has a strong influence on what you buy and the investment risks you take.
People anchor to specific prices or amounts and make small adjustments from these anchors as their predictions. This anchor bias impacts everything from lawsuit awards to online auction bids to analsyst forecasts...and to how you feel about your own investments.
Don't put all your eggs in one basket. The wisdom of diversification has been touted for decades. Why do investors concentrate their portfolios rather than diversify?
The behavior and emotions of investors during a price bubble can be extreme. Consider the cycle of investor emotions spurred by a bubble and shown in the figure. These emotions can cause investors to "buy high" during the thrilling and euphoric stages of a bubble, and "sell low" at the panic and capitulation stages. Warren Buffet recommends that you be "fearful when others are greedy and greedy when others are fearful."









