How is it and why is it that candidates Romney and Gingrich are now pushing their wives into the spotlight to be "up close and personal?"
Feels to me like a "bait and switch" where Romney and Gingrich are trying to soften the aggressive and "too ambitious" sides of their personalities that may be turning off more voters than turning them on.
How is it that that happened? Don't political advisors tell their candidates, "Be aggressive, be on the attack, go for the jugular. To not do so will appear weak." One of the areas that many a political candidate has difficulty parsing are the two kinds of aggression.
The first kind demonstrates too much ego, too much personal ambition, too much reactivity that can be seen as more angry, defensive and hostile than as emotionally and psychologically strong. That can be a turn off. In fact it was that side of their personalities that caused Hillary Clinton and John McCain to lose the last election as much as Barack Obama won it.
The second kind of aggression is principle and mission driven and is the kind that is rightly viewed as strong. That occurs when a person's aggression is subsumed to accomplishing a mission. And selecting the right mission is what leadership is about. When Harry Truman said, "I'd rather be right than President," he wasn't talking about personal ego. He was talking about the mission that he felt was right for the American people and then being a shepherd and guardian of it whether or not it cost him the presidency.