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Valentine’s Day is a time to reflect upon questions of eros and romance, such as: what evolutionarily-derived mate selection strategy offers the greatest likelihood of getting lucky? Turns out, you may not be choosing mates the way you think you are.
Personality is a factor
Speed-dating doesn't allow enough time to make optimal long-term mate choices. More personal interaction might alter the conclusions of the participants.
The experimental design was faulty if it was used to draw conclusions about long-term mate selection criteria. The speed-dating experiment was more useful for identifying second-date selection criteria.
Another explanation: people
Another explanation: people with better personalities were perceived as more attractive. To isolate the role of looks, we'd need a separate control group to rate photographs of the participants. Personality comes out when you see someone in real life through the way they move and their facial expressions.
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