Inside the Box

The practice of systematic creativity

Drew Boyd is a professor of marketing and innovation at the University of Cincinnati.

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About Inside the Box

Creativity hides inside the box, not outside as many believe. For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the DNA of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Using these patterns in a systematic way allows anyone to boost their creative output--on demand.

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