It's very likely that we all have at least a secret Christmas list for Santa. Presents for us. And that it includes one or 2 things that we feel sure will make a dramatic change in our life. Or is that just me? :)
Something we yearn for holds potential for the future. It might make us feel so different that it brings new changes or new opportunities. It takes away any feeling that Christmas could be disappointing...
It's often technological, always great-looking, and isn't usually intangible. But it includes a lot of our hopes and dreams, and so it deserves to be under the Christmas tree, along with all of the other presents.
The New York Times writes about "self-gifting" as a real economic force now in holiday shopping. Speaking about makeup and holiday promotions, one analyst said: