Life regrets give us a unique way to think about core motives, or what moves us as human beings. What is the one primary motive that moves us? Read More
New research shows that when we get things that are more easily counted, we are less satisfied. Read More
When does hindsight bias reverse? The psychology of "never saw it coming." Read More
Neal Roese, Ph.D., is a professor of marketing at the Kellogg School of Management at Northwestern University.
Who says marriage is where desire goes to die?