I'll Have What She's Having

The effects of social influences

Brent McFerran, Ph.D., is an assistant professor of marketing at the Beedie School of Business, Simon Fraser University.

more...

Subscribe to I'll Have What She's Having

About I'll Have What She's Having

Musings about consumer psychology and how others affect what we do.

Current Issue

Let It Go!

It can take a radical reboot to get past old hurts and injustices.