I'll Have What She's Having

The effects of social influences

Brent McFerran, Ph.D., is an assistant professor of marketing at the Ross School of Business, University of Michigan.

more...

Subscribe to I'll Have What She's Having

About I'll Have What She's Having

Musings about consumer psychology and how others affect what we do.

Current Issue

Dreams of Glory

Daydreaming: How the best ideas emerge from the ether.