How Risky Is It, Really?

Why our fears don't always match the facts.

David Ropeik is the author of How Risky Is It, Really?, an Instructor at the Harvard University School of Continuing Education, and a risk-communication consultant.

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About How Risky Is It, Really?

We are sometimes too afraid of lesser risks, and not afraid enough of bigger ones, and getting risk wrong can be a risk all by itself. Research from several fields of science explain this apparently irrational behavior. These insights, offered here in the context of current issues which supply a constant source of real-life examples, can help us understand ourselves and our risk decision making, and that can help us make healthier choices about risks for ourselves and for society.

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