Homo Consumericus

The nature and nurture of consumption

Men’s Erections as Peacock Tails

Much information can be gleaned about a man’s health based on the quality of his erections. As such, erections serve as an honest signal of a man’s physical as well as mental wellbeing not unlike the role that a peacock’s tail serves in communicating a suitor’s quality to admiring hens. Read More

Peacocks tails

It's a very interesting display item--one that feel the need to not display. Now, of course, the peacock doesn't get his train out for just anyone either! In the recent furore over the Robin Thicke video there were lots of spoof responses to blurred lines. Some of the funniest made reference to Thickes penis--interestingly, none of them said that its size or length was irrelevant. They simply cast doubt as to whether he was telling the truth about it.http://www.psychologytoday.com/blog/hive-mind/201308/shaved-monkeys

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Gad Saad is Professor of Marketing at Concordia University and author of The Evolutionary Bases of Consumption and The Consuming Instinct.

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