Homo Consumericus

The nature and nurture of consumption

The Nonsense and Pretense of Coffee and Wine Descriptors

Why do people use nonsensical words to describe foods and drinks? Can a coffee be round and not angular? What does it mean when a wine is austere, animalistic, and yet precocious? It means nothing. It’s nonsensical affectations meant to demonstrate fake sophistication. Read More

Colourful descriptives

Je pense que la mode d'utiliser des adjectifs bizares dans votre café provient du vocabulaire des vins, d'origine française. A Toronto, j'ai même lu des critiques de fromages utilisant des vocables que l'on trouve ordinairement dans la description des vins. Alors que le vocabulaire du vin est bien établi et bien documenté, celui du café et des fromages l'est moins. Pas étonnant qu'ils épatent les profanes.

I believe this is a first

A reader's comments in French. Merci pour vos commentaires. :)


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Gad Saad is Professor of Marketing at Concordia University and author of The Evolutionary Bases of Consumption and The Consuming Instinct.


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