Homo Consumericus

The nature and nurture of consumption

Evolutionary Psychology ≠ Biological Determinism

To argue that evolutionary psychology is tantamount to biological determinism demonstrates a profound lack of understanding of biology in general and evolutionary theory in particular. Read More

Men and Women

Everyone knows that men and women are only different because of the media. Our sex organs are created by L'Oreal and ESPN, and our behaviour by GM, Guess and McDonald's. The only thing our genes are good for is matching a nice t-shirt.


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Gad Saad is Professor of Marketing at Concordia University and author of The Evolutionary Bases of Consumption and The Consuming Instinct.


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Let It Go!

It can take a radical reboot to get past old hurts and injustices.