Homo Consumericus

The nature and nurture of consumption

How Often Do People Lie in Their Daily Lives?

How frequently did you lie over the past twenty-four hours? Are there huge differences across individuals in terms of their proclivity to lie? Are men and women equally likely to lie? A recent national survey yields some surprising findings. Read More

What one might call a lie...

Another might call Wikipedia term: Fuzzy Logic in contrast to the false dichotomy.

The research for this article

Asking people how much they lie is flawed research.

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Gad Saad is Professor of Marketing at Concordia University and author of The Evolutionary Bases of Consumption and The Consuming Instinct.

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