Homo Consumericus

The nature and nurture of consumption

How Often Do People Lie in Their Daily Lives?

How frequently did you lie over the past twenty-four hours? Are there huge differences across individuals in terms of their proclivity to lie? Are men and women equally likely to lie? A recent national survey yields some surprising findings. Read More

What one might call a lie...

Another might call Wikipedia term: Fuzzy Logic in contrast to the false dichotomy.

The research for this article

Asking people how much they lie is flawed research.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • You may quote other posts using [quote] tags.

More information about formatting options

Gad Saad is Professor of Marketing at Concordia University and author of The Evolutionary Bases of Consumption and The Consuming Instinct.


Subscribe to Homo Consumericus

Current Issue

Let It Go!

It can take a radical reboot to get past old hurts and injustices.