Homo Consumericus

The nature and nurture of consumption.

Congenitally Blind Men Prefer the Female Hourglass Figure (Literally).

A recent study conducted on congenitally blind men confirms that they too exhibit a preference for the female hourglass figure. It's getting tougher for social constructivists to argue that media images are to blame for supposed "arbitrary" and sexist preferences.

  Read More

Entitlement

It is telling that such studies exists in droves for men’s attraction to women, but far fewer regarding women’s attraction to men. As though women don’t have physical preferences when it comes to men - I can’t count the number of female friends who wouldn’t normally watch a sporting event for any reason, but suddenly can’t get enough of the World Cup.

By approaching their hypothesis this way, average-looking men try to build the case that no woman is out of their league, that men get to do the choosing, and women are fortunate to be chosen by anyone at all – men are the picky ones, after all. “Science” says so. If she then wants to go and get picky as well, the uppity little thing, she risks waiting too long and losing the only attributes that make her valuable. A threat, thinly veiled by scientific jargon. The unconsciously self-serving nature of this field of study, and the projections of its proponents just desperate for it to be true, are so very transparent.

The blog is titled Homo Consumericus: The Nature and Nurture of Consumption. Like pork bellies, women are just another commodity. How droll.

Women have every right, evolutionary and otherwise, to discretion and choice in their partners. It is in their best interest to exercise it. The greatest risk in making one's own choices is enduring less time with grown men grasping after a biological entitlement to anyone they fancy.

Yes, you've uncovered the evils of the patriarchal conspiracy.

If you'd bother to read evolutionary theory 101, you might come across the mechanism of sexual selection, which is largely driven by FEMALE MATE CHOICE (even within the human context). In other words, many of the morphological features and behavioral patterns that males, of an endless number of species (including humans), exhibit are due to the extraordinary power of female mate choice.

There have been an endless number of studies within evolutionary psychology that have explored female mating preferences. I happen to have discussed many of these on my blog. Hence, it is ignorant and false to claim that evolutionary psychologists are in the business of solely exploring men's preferences. You might be interested to know that many of the leading evolutionary psychologists (and some of the founders of the discipline) are women. I suppose that they've been brainwashed by the patriarchy right?

I think that you should save your patriarchal conspiracy nonsense for your Women's Studies seminars.

GS

Yikes

Hi Dr. Saad,

Let me start off by introducing myself. I'm a fellow Montrealer who appreciates your concise writing and thorough articles.

That being said, I have to admit that I cringed at your replies on this comment page. The sentence, "I think that you should save your patriarchal conspiracy nonsense for your Women's Studies seminars" is honestly disrespectful, not only toward Nomad herself but toward women in general, people in the field of gender studies, or anyone who feel oppressed by the gender binary or gender stereotypes. It also causes people to take you less seriously; you seem weak when you lose your cool.

You can't, and shouldn't, reply to every person's comments, trying to "rebut" their opinions. By the very nature of a comment page, they will write things that you disagree with, but such is life, right?

As for Nomad's comments, I can absolutely see where she's coming from. We live in a world where it's the norm now for women to spend thousands of dollars on treatments and starve themselves for the sake of beauty. Men work hard too, but don't suffer to quite this degree. With this in mind, it's hard to believe that women are really the ones who "choose" their mates and have the upper hand. Let's not be so quick to dismiss Nomad's thoughts on this.

When I try to escape the culture of patriarchal lookism, and try to read articles about more scholarly things, I get frustrated when I find such a slew of articles on female attractiveness in websites like Psychology Today! Why is this heavy focus on female lookism infiltrating academic fields so much? Articles like this one certainly don't do anything to reduce this look-oppressive epidemic...

I hope you take my comments to heart. Again, I find your work thorough, but I wish you hadn't made such caustic remarks about women's studies, or patriarchy.

By the way, "patriarchy" isn't a conspiracy, and nor is it discussed only in women's studies classes. Just thought I'd point that out.

Thank you,
Jane Kaminski

Thank you for your thoughts & for identifying yourself.

Good evening Ms. Kaminski,

Many thanks for having taken the time to share your thoughts. Please see my embedded replies.

Your comment: That being said, I have to admit that I cringed at your replies on this comment page. The sentence, "I think that you should save your patriarchal conspiracy nonsense for your Women's Studies seminars" is honestly disrespectful, not only toward Nomad herself but toward women in general, people in the field of gender studies, or anyone who feel oppressed by the gender binary or gender stereotypes. It also causes people to take you less seriously; you seem weak when you lose your cool.

My reply: I wonder if this can be construed as patronizing and condescending feedback. ;) It would appear that my no-nonsense replies are appreciated by a very large readership. That said, one can't be liked by everyone. You may not appreciate my style but others do. If readers post comments (especially silly ones), they should expect to be challenged in a very frontal manner. If this made you cringe, you would not want to witness debates between academics!

Your comment: You can't, and shouldn't, reply to every person's comments, trying to "rebut" their opinions. By the very nature of a comment page, they will write things that you disagree with, but such is life, right?

My reply: Many of my fellow PT bloggers never bother to reply to any comments, and they are criticized for ignoring their readers. I am unsure why you feel the need to provide me with unsolicited personal feedback. Nonetheless, thank you for your input.

Your comment: As for Nomad's comments, I can absolutely see where she's coming from. We live in a world where it's the norm now for women to spend thousands of dollars on treatments and starve themselves for the sake of beauty.

My reply: No. Every culture that has ever been documented places greater premium on female beauty (although as I have mentioned elsewhere this does not mean that women do not care about men's looks). This fact has nothing to do with cultural settings or temporal periods. It is rooted in biological realities.

Your comment: Men work hard too, but don't suffer to quite this degree. With this in mind, it's hard to believe that women are really the ones who "choose" their mates and have the upper hand. Let's not be so quick to dismiss Nomad's thoughts on this.

My reply: Men are the victims of more than 90% of work-related fatalities because they seek high-risk jobs that yield high financial rewards. They do this in part as a means of ameliorating their mating value. Should we blame women for this tragic reality? Men and women go to great lengths to make themselves attractive in the mating market. Hence, mating-related "suffering" is not restricted to women. Endless forms of male-male violence are fully explained by men's desire to compete for women!

Sexual selection, one of the two foundational processes of evolution, is largely driven by female choice. You may have a hard time "believing" it but if you were to take the time to understand evolutionary theory, it would take you little time to start believing it.

Here is a thought experiment: Tonight in downtown Montreal, endless men and women will go out to bars and nightclubs looking for love (or possibly sex). Do you think that young males are in control or do you believe that women hold the power in deciding with whom (if anyone) they will be leaving? If a man goes home alone, it's because he was unable to find a willing partner. If a woman goes home alone, it's because she was unwilling to find a partner (or did not find a partner of suitable quality). Take a moment and think about it. The epiphany is close at hand.

For Homo sapiens, men constitute the sex that competes vigorously for sexual access to the ladies. This does not mean that women do not engage in intra-sexual competition as well. However, from an evolutionary perspective, female mate choice is the key driver. Crack an evolution 101 book. You'll get it.

Your comment: When I try to escape the culture of patriarchal lookism, and try to read articles about more scholarly things, I get frustrated when I find such a slew of articles on female attractiveness in websites like Psychology Today! Why is this heavy focus on female lookism infiltrating academic fields so much? Articles like this one certainly don't do anything to reduce this look-oppressive epidemic...

My reply: Regrettably, you will need to move to another planet to escape the "culture of patriarchal lookism." To the extent that men will always place greater weight on women's beauty, your so-called "female lookism" will correspondingly always exist. Incidentally, I have put up several posts wherein I described attributes that are desired by women in their prospective male suitors.

Across a bewildering number of sexually reproducing species, males and females have sex-specific attributes that they seek in their ideal mates (for clear evolutionary-based reasons). For example, hens look for peacocks who have the largest tail, the most most symmetric patterns, and the most vivid coloring. Should we "accuse" female hens of being shallow and of engaging in "matriarchal lookism"? Men care about women's beauty because many signals of fertility and phenotypic quality are gauged by physical attractiveness. Hence, I urge you to decontaminate your mind from silly and outdated "patriarchal" fairy tales.

Your comment: I hope you take my comments to heart. Again, I find your work thorough, but I wish you hadn't made such caustic remarks about women's studies, or patriarchy.

By the way, "patriarchy" isn't a conspiracy, and nor is it discussed only in women's studies classes. Just thought I'd point that out.

My reply: Patriarchal conspiracies as espoused in Women's Studies programs are quack concepts that are not deserving of anyone's serious intellectual attention. A perfect example of this would be Naomi Wolf's The Beauty Myth. I am sorry if the truth is caustic! You may wish to read the work of Daphne Patai, who is a former feminist and professor of Women's Studies. She is much more caustic about this discipline than I've ever been.

I hope that you'll remain a loyal reader. Have a good evening.

GS

Unfortunately it only took a

Unfortunately it only took a little more probing to see your true colors shine through.

Sorry girls, your biology says you should mainly focus on looking pretty and staying away from "high-risk" jobs. Don't trouble yourself, though! YOU will be able to choose which drunken buffoon follows you home in 15 years to "mate" with, and doesn't that just empower you?! Let's just ignore any contradictions to these "findings" or the fact that other factors could also be part of what people use to pick their partners. Evolution can't explain that neatly, so... forget it!

Anyone who believes that patriarchy doesn't exist is a fool in my book, this is the last time I visit your blog.

Nice!

It is difficult to imagine how someone could misread my responses in such an outrageous manner. I am not suggesting that women should only focus on their looks. I stated that in all known cultures men have placed a greater premium on women's beauty. This in no way implies that women should not pursue any career or other endeavor that they choose to. Your logic betrays some deep insecurities.

Similarly, I did not suggest that women should not pursue high-risk jobs. I stated that men tend to pursue these jobs in part because it will provide them with an opportunity to ameliorate their standing on the mating market.

As far your comment that "other factors could also be part of what people use to pick their partners," evolutionary theory explains countless other such factors (many of which I have written about). Hence, you are making a silly and ignorant statement. It might interest you to know that I conducted a study (with one of my former graduate students) wherein we explored the importance weights of 25 different mating-related attributes. Hence, I do not need you to lecture me about the fact that men and women use multiple attributes when making mate choices.

Finally, your comment about the "drunken buffoon overpowering you" is so outlandish and so removed from anything that I said that I shall not entertain providing a response.

Your thinking is akin to religious fervor. If you don't like the message, castigate the messenger. I suppose that not visiting my blog will permit you to maintain your worldview about the evil patriarchy. Happy conspiracy thinking! ;)

Finally, nice touch with the "fool" and "your true colors" insults.

GS

P.S. I am assuming that you'll never be reading my reply since you have chosen to forgo any future visits to my blog. Oh well. It was still worth it to reply to your nonsense.

Please enroll in evolutionary psych 101

Wow! Clearly you have never been exposed to the basic evolutionary theories of mate selection. Due to the high level of parental investment to which females are obligated by virtue of internal fertilization, they tend to be MORE discriminate and choosy when selecting a potential mate than males, whose standards are much lower. It is because females are so choosy in selecting a mate from the opposite sex that males compete with one another for access to the high parental investing sex.

Your statement, " If she then wants to go and get picky as well, the uppity little thing, she risks waiting too long and losing the only attributes that make her valuable", is fatuous and contradicted by the theory of parental investment (to which I alluded above). Males, not females, are the sex that should be most concerned about not finding a partner because of 1) the greater discretion females exercise when selecting a mate and 2) sexual competition between males, which means some men will be condemned to bachelorhood for the rest of their lives.

I suggest that you pick up an evolutionary psychology text book before posting on forums such as this one.

Men like pretty women. Even

Men like pretty women. Even blind men who see with their hands. OK. I have not railed against this, even as you paint me to be an idiot. Lacking a more reasoned argument, though, I must maintain my original view.

Attraction has a natural element to it. The science is what it is, and the study supports as much. But as you noted in your comment, there is a context within which the study must be understood. The context here is limited (yes, even including recent posts). You actively promote a particular interpretation that excludes “nurture” in favor of nature. You say as much in the post.

I am not into conspiracies. And have a better than average background in evolution. To exclude nature for nurture in behavior often leads to erroneous conclusions – rarely are these either/or questions. The inverse is true, as well, excluding nurture entirely in favor of nature. But, then, you knew that.

As a professional, you are entitled to favor some theories over others. It is part of your job. But this website is for a general audience rather than a professional society. More complete information is necessary for this type of audience to avoid misinterpretation and misuse. The presentation here makes both more, rather than less, likely. I trust that is not the intention.

The tone of the original post – of many posts - is not that of an objective observer in the interest of science. And to respond with such unrestrained vitriol to an insignificant, anonymous, and as you say, uneducated comment, suggests that I have stumbled onto a subject about which you have very strong and very personal feelings. I do apologize, and look forward to my further education on this subject.

Thank you for your reply.

Dear Nomad,

I hardly think that my response consisted of "unrestrained vitriol." The reality is that it is tiresome to have to constantly field such comments about evolutionary psychology being a "sexist" field etc.

By the way, when I report the findings of a scientific study, I always do so in the most objective manner possible. Hence, I do not accept your claim that I am not being "an objective observer in the interest of science." It is precisely because I am such an objective observer that I find it disconcerting to receive uninformed comments such as the one that you originally put up.

If you are going to post accusatory and patronizing comments full of inaccuracies then you should be prepared to be called on it. To reiterate, evolutionary theory recognizes that an endless number of male traits and behaviors are driven by female mate choice via sexual selection. Hence, contrary to your comments, evolutionary psychology recognizes the importance of female mate choice as a central process of evolution. Furthermore, as Justin correctly stated in his own reply, the differential parental investment that men and women face drives many of the sex differences in mating preferences and behaviors. The reality is that mating-related phenomena are in large part shaped by biological-based evolutionary forces.

You also implied that I was solely discussing men's preferences on my blog when in reality I have repeatedly put up posts about female mate choice (e.g., female preference for tall men; female preference for men of high status, etc.).

Finally, I have often discussed the importance of nurture. As a matter of fact, one of the posts that I link to in my current post discusses definitions of beauty that are culturally defined (hence nurture) and others that are universally similar (hence nature).

Thank you for reading. Have a good day.

GS

P.S. As I often mention when replying to comments, it would be courteous of you to identify yourself when putting up comments. Otherwise, the anonymity allows you a "veil of protection" from which you can hurl your patronizing insults. That said thank you for the apology. I appreciate your conciliatory words.

Evolution isn't the whole story

I find it ironic that you posit yourself as an "objective observer" while stating "It's getting tougher for social constructivists to argue that media images are to blame for supposed "arbitrary" and sexist preferences." You are then surprised and dismissive of anyone who rightly, misinformed or not, tries to defend a valid perspective. Why not try viewing the other side without patronizing it "I can just imagine what they'll say now..."

First of all, isn't it awfully prejudiced of you to assume that blind men cannot be socialized about what society deems to be attractive through touch? Yes, they live in a bubble... clearly sex and attractiveness is never an issue when it comes to the disabled. The fact that the effect size is lower shows there must be SOMETHING else going on, which you admit begrudgingly. Why not explore that and see if there is research in the area?

I'm not trying to argue that one theory is better than another, I just think we need to look at the big picture. Everything plays a role, and I think in the grand scheme of things socialization has a much bigger impact, and clearly is more easily changed/adapted/"fixed." Men may find curvy women more attractive, but why accept that as a biological constant. I don't want to assume that you do, but the problem I find with evolutionary psychology is this almost apologetic tone to explain that it's "alright" for women and men to act in traditional, and as the other commenter alluded to, sexist ways because it is "natural.' I would rather try to change the disturbing trend toward more and more unnaturally shaped bodies where women are unhealthily thin with huge fake breasts. Attraction is only one part of "mating selection."

This isn't totally relevant, as it doesn't talk about mating selection per se, but the inherent belief in this post is that men and women approach sex differently.

This meta-analysis proves that isn't the case, which I'm sure you've read, but if anyone else is interested:

A Meta-Analytic Review of Research on Gender Differences
in Sexuality, 1993–2007
Peterson & Hyde 2010

Basically, men and women are more similar than they are dissimilar... but that doesn't make for good research results, does it? I find it even more intriguing that as gender equality increases, the differences seen (and attributed to "evolution") diminish.

No one contests that evolution is only part of the story.

Your comment: First of all, isn't it awfully prejudiced of you to assume that blind men cannot be socialized about what society deems to be attractive through touch?

My reply: This is a new accusation. Nice! I wonder how the socialization of blind men would work in this case. Can you perhaps share some insights?

Evolutionary psychology does not try to justify anything. It looks as the data and arrives at conclusions void of offering any prescriptive implications.

Here is a challenge for you: If you can identify a culture where at the population level men prefer to mate with morbidly obese (or anorexic) postmenopausal women with asymmetric facial features, and where women prefer to mate with morbidly obese, short, dumb, submissive men with asymmetric facial features, let me know and I'll make you famous. Otherwise, I am afraid that irrespective of how "offended" you might be by the findings of evolutionary psychology, it will remain true that humans do display some mating preferences that are rooted in their biology.

To reiterate for the 10,000th time, neither I nor any other evolutionary psychologist that I am aware of believes that all of our mating preferences are strictly rooted in our biology. For most phenomena, both nature and nurture matter albeit in some cases, one of the two forces might play a larger role.

GS

This wasn't too hard to find

http://www.marieclaire.com/world-reports/news/international/forcefeeding...

You can also search for Jessica Simpson's show which highlighted a similar group in Uganda. Clearly that's not a few standard deviations away from the norm, right?

Since you're the objective observer who is putting forth this research, why not look at all sides? I certainly don't know much about blind culture, but I'm willing to bet they know a thing or two about what is attractive.

Secondly, I stated that I am not a proponent of socialization entirely over any other theory. You, however, wrote your blog from the perspective of "ooo, this study is sure going to stick it to those idiots" so if you think we're all blowing this out of proportion and misreading you, perhaps you should write more clearly so we are not so misinformed. Like stated, this isn't intended for an audience highly educated in psychology, you owe it to your readers to not put forth something that is disingenuous. Making patronizing comments about socialization makes one assume you instead believe biology to be the end-all, be-all. Don't jump down people's throats for reading your blog... don't you want us to continue doing so?

Good example...supports the biological perspective!

As correctly pointed to in the article in question, rotund women are preferred in some cultures because they serve as signals of male status! This typically happens in cultures wherein there is a recurring environment of caloric scarcity. In other words, men are using women's bodies to signal a trait that is highly desired by women, namely male social status! Do you see the irony? This speaks to my point exactly. Culture matters but typically it is constrained by biological realities. It is in this sense that E. O. Wilson famously stated that "the genes hold culture on a leash."

There is nothing disingenuous in what I stated. I was making the point that social constructivists, who by definition overestimate the powers of the environment (in many instances they reject that biology could have any influence on human phenomena), might have a hard time explaining this latest finding.

It might be courteous if you did not lecture me about the writing style that I should use lest this might be construed as patronizing on your part...kettle calling the pot black. ;)

GS

I'll note that the article CS

I'll note that the article CS pointed to only dealt with weight instead of weight and the other sexual traits you talked of (preference for postmenopausal women, asymetrical facial features)and didn't even really prove what CS wanted it to prove about THAT single variable. Apparently APEX(successful, or "alpha" might be other synonyms) men prefer fat wives as status (not sex) symbols. There's no indication that most men in that country prefer morbidly obese women, and the women themselves do not like it and complain it doesn't look good.

Some of the criticism you got, Sir, was vicious.

Anyway...

Furthermore...

What, no comment about Peterson & Hyde?

If you haven't read it, I highly recommend you do.

Here you go...

Evolutionary psychology provides the definitive framework for explaining when we should expect sex differences in one direction (i.e., men more than women), when we should expect no sex differences, and when we should expect sex differences in the other direction (i.e., women more than men). The meta-analysis in question is perfectly consistent with evolutionary psychology in that it included variables across the spectrum of possible sex differences.

Note that the meta-analysis did not include many of the variables along which the largest sex differences are repeatedly obtained. Let me use an extreme example to make the point: If you were to look at the number of fingers that men and women have, you'll find that there are no sex differences. The same would apply for the number of ears, number of eyes, and number of toes. However, if you look at height then you'll find that men are taller however if you looked at fat composition, you'll find that women possess higher percentage of fat. The bottom line is that which variables are included in the meta-analysis is of crucial importance.

Have a good evening.

GS

First, this brings up another

First, this brings up another issue with evolutionary psychology -- the ad hoc nature of the study. You can cite anything to explain some phenomena that doesn't fit into another theory neatly by pulling out another theory. So then, "male status" overrides the attracted to curvy women innate genetic predisposition. But does this happen in every low-calorie environment? Male status trumps X, but then X trumps this because of such and such evolutionary reason. How do we ever really study and control for all these different ideas?! What's really driving the changes here? The environment, and later, the society. Not the other way around. Certainly, it plays a role, but not the major one.

The meta-analysis was looking at sexuality/sex etc., not simple biological differences as it is a psychology article and therefore concerned with behavior. How would you explain the decrease in differences with greater gender equity? Does this mean evolution no longer matters because men don't need to worry about status? Well, why not? Perhaps it is because their society is changing, and they are affected by that. It seems like the environment is really what is more important after-all.

Well, nice chatting with you. I suppose we'll have to agree to disagree. Cheers!

EP is no more ad hoc than any other scientific discipline.

Nature and nurture interact in complex ways. Nothing ad hoc about that. I reiterate my challenge. Find me a culture wherein asymmetric faces are considered more beautiful than symmetric faces. Find me a culture wherein the majority of men prefer to mate with postmenopausal women instead of young nubile women. Find me a culture where women value beauty in prospective male partners more so than men do in prospective female mates. Find me a culture where men value the social status of prospective female partners more than women value the social status of prospective male partners. You'll note that the meta-analysis in question did not look at these particular variables. Care to guess why that might be?

Regarding your second point, evolution does not operate this quickly. For example, men still display sexual territoriality despite the fact that DNA paternity testing no longer requires them to worry about paternity uncertainty.

Nice chatting with you as well.

GS

P.S. BTW, if I were patronizing, I would not spend several hours interacting with an anonymous reader.

P.S. I think the authors of

P.S. I think the authors of that meta-analysis would balk at you stating that their conclusions are totally in line with evolutionary psychology.

Also, even if I commit the same mistake as you (being "patronizing") doesn't make my criticism any less valid. Open your eyes and try on that objectivity.

'Night

One specific element of the meta-analysis is consistent with EP.

To reiterate, that the meta-analysis uncovered a wide spectrum of effects when it comes to sex differences is indeed consistent with evolutionary psychology. It is in this narrow sense that I drew the comparison.

BTW, the authors themselves propose that some of their findings are consistent with EP.

Nice try but evolutionary psychology will survive your criticisms. ;)

GS

thanks for this interesting article

Thanks for this article. How many times does one need to kill the dragon of the socialization determinists until it finally breathes its last breath? Gracious. It's so obvious that our behavior is related to both socialization and our biology. People get so freaked out by this, I suppose because they have been taught by the socialization zealots. It would be interesting to research the causes of such defensiveness.

Thanks Gad Saad, Ph.D. for your courage in speaking the truth.

Thank you for the warm words.

Hi Hackberry,

The "socialization dragon" is indeed an immortal one! That said things are definitely changing. The paradigmatic walls of the "no biology" crusaders are crumbling. Thanks for your support.

GS

Great stuff from youR

Great stuff from youR www.psychologytoday.com , man. Ive read your stuff before and youre just too awesome. I love what youve got here, love what youre saying and the way you say it. You make it entertaining and you still manage to keep it smart. I cant wait to read more from you. This is really a great blog.

Very good article even better response to comments

I must commend you in your patience responding to the comments since most of them appear to be purposely misleading and even dishonest. Too often writers get intimadated by the shaming techniques use by these type of commenters. Kudos for keeping your cool and answering the comments and therefore showing the absurdity of the points they were trying to criticize.

Thank you for the kind words.

It is always nice to received such supportive words. Many thanks.

GS

P.S. I deleted your other set of comments (as they were posted as a duplicate).

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • You may quote other posts using [quote] tags.

More information about formatting options

Subscribe to Homo Consumericus

Gad Saad is Professor of Marketing at Concordia University and author of The Evolutionary Bases of Consumption and The Consuming Instinct.

more...