Homo Consumericus

The nature and nurture of consumption.
by Gad Saad, Ph.D.

The Secret to an Effective Apology: It Must Be Costly!

By Gad Saad, Ph.D. on September 18, 2009 in Homo Consumericus

An apology is much more likely to be considered honest and sincere if the apologizer bears a direct and tangible cost in the process of seeking forgiveness. Are you listening, Chris Brown and Kanye West? Read More

I hope Congressman and those disrupting the democratic process

Submitted by Parson on September 19, 2009 - 9:19am.

I hope Joe Wilson is listening too.

I hope the people who were at those townhalls are listening, especially the guy who snatched the poster out of the woman's hand (and ripped it up). She was quickly rushed out by five police officers when she tried to get it back. He was gently escorted out by one man.

http://www.youtube.com/watch?v=5kwbxG2e0v0

We must broaden the scope on our analyses.

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Gad Saad

Gad Saad is Professor of Marketing at Concordia University and author of The Evolutionary Bases of Consumption and The Consuming Instinct.

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