Homo Consumericus

Brian Wansink, a food psychologist at Cornell University, along with Collin R. Payne, recently published their findings of an observational study of behavioral patterns at an all-you-can-eat Chinese buffet. Specifically, they were interested in exploring whether a customer's body mass index is an important determinant of three classes of food-related behaviors namely seating, serving, and eating behaviors. Read on to find out all of the juicy details! Read More