Homo Consumericus

The nature and nurture of consumption.
by Gad Saad, Ph.D.

Men and Women Experience Sexual and Emotional Infidelity Differently.

By Gad Saad, Ph.D. on June 1, 2009 in Homo Consumericus

Whereas both men and women experience overall romantic jealousy in equal amounts, the triggers of such jealousy are sex-specific. Men respond more harshly to sexual infidelity than do women while women respond more adversely to emotional infidelity than do men. These universal emotional reactions are rooted in adaptive processes linked to sex-specific mating concerns. Read More

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Gad Saad

Gad Saad is Professor of Marketing at Concordia University and author of The Evolutionary Bases of Consumption and The Consuming Instinct.

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