Homo Consumericus

The nature and nurture of consumption

The Acronym for Benevolent Sexism is BS: The Linguistic Irony is Delicious.

Are Chivalrous and Heroic Men Sexist?

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Gad Saad is Professor of Marketing at Concordia University and author of The Evolutionary Bases of Consumption and The Consuming Instinct.

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When and how should we open up to loved ones?