Call me a sucker, but I love opening my Starbucks phone app, seeing the little stars fall into the virtual cup denoting my progress in amassing enough stars for a bonus coffee. There is something very satisfying about being rewarded for an something I would do, regardless of the outcome. We do very well with rewards, sometimes, it's tangible, like a free coffee and sometimes, it's just our own sense of moving closer to something we value.
We benefit from encouragement as we work towards our goals. Think about your own experiences: Has there ever been a time when you set out to accomplish something, say, save for a down payment on a home, car or even retirement? As you watched your accounts build with every deposit, moving you closer to success, something triggered in your brain making you feel good, accomplished and more satisfied.
In the planning process, clients benefit from creating mutual goals thereby setting up a system of mutual support in moving closer to their desired outcomes. As planners, our job is to be a part of that support system, encouraging, reminding and reassuring our clients that only through their determination and disciplined efforts will they be able to reap the rewards of their dreams.