Quilted Science

Wanting something and liking something are two seperate things, and it is not uncommon that people develop strong "wants", or "must haves" for things they don't particularly like.

Indeed, it is possible that certain events increase our want for an object, while simultaneously decreasing how much we actually like the object. According to a recent research report this can happen in particular, when things become seemingly hard to obtain: When something we've tried to obtain becomes hard to get, we want it more. When we do manage to obtain it, however, we like it less... Read More