Since 2007, the UNICEF Tap Project has helped children worldwide gain access to clean water. For 2014, the UNICEF Tap Project challenges you to save a child's life by putting down your phone. That’s right, for every ten minutes you don't touch your phone, UNICEF will provide one day of clean water to a child in need.
Sponsored by Giorgio Armani, this novel form of digital altruism has merit beyond the obvious good of providing water. By helping us become more aware of our digital habits, the campaign brings our attention a subject with physical, mental, emotional, and spiritual repercussions. The campaign is a good excuse to ask ourselves just how addicted we are? And at what cost?
"Putting yourself in the shoes of someone else is hard, especially when they're a child halfway across the globe," says Gerdin. "Taking something away from yourself at the very least allows you to reflect. One of the reasons why the UNICEF Tap Project continues to resonate with people is because we keep tying the campaign back to everyday situations that help people relate to the cause better."