Research in nonverbal communication has shown that the shape of a person’s face tells a lot about how sexually attractive he or she is, and can also convey a sense of trust, dominance, and good health.
One facial feature that is consistently related to ratings of attractiveness, for both males and females, is facial symmetry. Facial symmetry is where both sides of the face, right and left, are alike. The more assymetrical, the less sexually attractive one is, likely because facial asymmetry is related to illness and disease.
Facial features are also important in sexual attractiveness. Men prefer female faces to be highly “feminized,” which includes more childlike, or “babyfaced,” features, such as larger than average size eyes and lips. This is likely because babyfaced features suggest youth and female fertility.
Women, on the other hand, find men’s faces with wider jaws more attractive because wide jaws suggest strength and sexual maturity.
Both males and females also tend to prefer facial features that are close to the average in terms of size and shape. So, very large or small noses, lips, and ears, are considered less attractive.