Culture Conscious

How culture shapes thought.

Do Cultures Segment Time Differently?

How we partition the minutes in an hour may affect punctuality. Psychologist Robert Levine observed that most Americans assess punctuality in 5-minute intervals, whereas most Arabs assess punctuality in quarters of an hour (i.e., 15-minute intervals). Read More

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Lawrence T. White, Ph.D., is a professor of psychology at Beloit College. He writes about cognition and culture.

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