Creativity Without Borders

Innovation from East and West

The Myth of Multitasking

Imagine an elephant about to run over you. Think you'll want to pull out your phone and send a text? Your brain just wants to focus on the elephant and how to avoid being squashed. Many of us think we can multitask away from the jungle. The environment may be safer but our brains are still resisting the challenge of doing many tasks at once. Read More

For years I've been telling

For years I've been telling anyone who'll listen that multi-tasking is a nonsense. Good to read that my feelings/views on the subject are borne out.

The body can only do as it's told which means that it responds to any thought or feeling we have. Try this at home if you like but what I've just said that be proved by banging a nail into a wall with a hammer. If while you're holding the nail steady as you hit it you allow your mind to wander chances are you'll hit your hand or fingers.

All thinking is directional - in my view, that's what thought are for, for directing the flow of energy.
The flow of energy is naturally wild but we can control it to suit our objectives. For example, it's like driving driving a car. To drive forwards you shift the gearstick into gear (or the automatic does it for you). To drive backwards (which strictly isn't backwards but forwards since you'd normally turn your body around to see the direction in which you're heading), you have to first come out of forward gear then go into neutral before engaging the reverse gear.

All feeling is harmonious. Hence, the combination of thought and feeling maintains balance and harmony. Anything that happens to interfere with the subtle link between thought and feeling will cause an upset or confusion at psychological level. Confusion is simply thought and feeling in a muddle, which is why straightening out gets oneself together. Attempting to do more than one thing at a time (so called multi-tasking) cannot be done because our internal systems aren't able to go in in more than one direction at a time.

What these studies always

What these studies always seem to ignore is that many tasks are enhanced by performing them together (e.g., listening to music while cleaning dishes). Certain tasks done individually are so mind-numbing that an additional task makes them bearable.


would love to know more about women and multitasking
I had a senior executive from a telecom biggie attend my training and would simply not adhere to the ground rules of no cellular and laptops during training. she would keep insisting she is a multi-tasker and be disruptive. Needless to add when there was the final toll; gate exercise she was the worst in performance and ideation

I disagree with what the

I disagree with what the article was saying, becuase we werent really multitalsking we were swiching back and forth between things.

The Example is pretty dumb!

Having people write two different things at the same time is kinda dumb.
Why do I say this?
Because multitasking usually involves two different activities.
Multitasking writing two things isn't multitasking.
This is simply writing two things in a confusing way.

I suggest they get one where perhaps -

1.) Say "I am a GREAT multitasker, but this study thinks otherwise"
2.) Write numbers 1-20 on a paper.

Do the tasks one after another -
Then at the same time

--- Then we can check the times and this would be more realistic to
how multitasking works

Just my two cents on why the article is flawed


I did the test. The first time I did it in 40 seconds, the second time in 41 seconds. This test doesn't prove the author's point.

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Nancy K. Napier, Ph.D., is Professor of Strategy and International Business at Boise State University.


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