Consumed

The psychology of what we buy, how we choose, and why we need to make sense of it all
by Alain Samson, Ph.D.

You've Been Framed!

Some communications are framed more persuasively than others. Effects may vary. Read More

Copy That

As consumers we frequently copy other people, but being copied can also threaten our need for distinctiveness. Read More

Do You Diversify?

Research shows that variety seeking isn’t always the best strategy. Read More

On “Cognitive Business”

Being preoccupied has its uses -- both in life and the lab. Read More

Alain Samson, Ph.D.

Alain Samson, Ph.D., is a social psychologist who works as a senior consultant at the London School of Economics and as a scientific advisor at BrainJuicer Labs.

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The High Art of Handling Problem People

How to handle difficult people.