One of the most fundamental creative processes is that of putting two separate objects or ideas together to create something completely new. Guttenberg created the printing press by combining the coin punch and the wine press. Dyson combined the vacuum cleaner with the cyclone filter. Man Ray added nails to an iron to create ‘Cadeau’, a disturbing and unique sculpture. Dali added a lobster to a telephone to create ‘Lobster Telephone’ a sculpture that is both playful and menacing. These artists and designers simply combined two things that already existed to make something new. It’s a disarmingly simple technique that produces some sensational and original results.
A recent example of this technique is the eye-opening work of self-taught photographer Ulric Collette. He has created bizarre 'genetic portraits' featuring heads of parents and children merged together. A father merged with a daughter, a mother with a son or a brother with a sister. Collette, a self-taught photographer from Canada, began the unique project to explore the 'genetic similarities' among family members. The fascination lies in comparing the two halves and noting the similarities and differences. His images have been short listed for a prestigious Cannes Lions award.