Can't Buy Happiness?

Money, personality, and well-being

Viral Values: How Do Personal Values Affect Behavior?

Everyday businesses are realizing that in order to prosper in today’s consumer-centric economy satisfying the psychological needs of their customers is vital to their financial success. For example, my friends at Zenzi are constantly touting the benefits of value-based marketing. But why, you may ask, are values so important? Read More

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Ryan T. Howell, Ph.D., is an Assistant Professor of Psychology at San Francisco State University.

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