Can't Buy Happiness?

Money, personality, and well-being

Less Is More: The Power of Simple Language

The reality is that consumers often want have simple aims: buy a can of beans, open a savings account, and so on. By directly addressing these desires through simple words on packaging, companies can make a lasting impact and boost their sales figures at the same time. Read More

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Ryan T. Howell, Ph.D., is an Assistant Professor of Psychology at San Francisco State University.

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