To Buy or Not To Buy

Why we overshop and how to stop.
by April Lane Benson, Ph.D.

Shoptimism

By April Lane Benson, Ph.D. on August 5, 2010 in To Buy or Not To Buy

Lee Eisenberg's Shoptimism is a journey into the psychology of shopping from two sides of the cash register, the buy side and the sell side. It could easily be the upbeat textbook for Retail 101, exploring in its first half the buy side-why we consumers shop-and in its second half the sell side, how different retailers target different demographic groups. Read More

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April Lane Benson, Ph.D.

April Lane Benson, Ph.D., is the author of To Buy or Not to Buy: Why We Overshop and How to Stop. She specializes in the treatment of compulsive buying disorder.

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