It's funny to me that Dan Ariely & co. are using HOTorNOT for research purposes. First, because I didn't realize that site was still around. Second, because a few years ago, when I was a HoN profile moderator (responsible for viewing people's submitted pics and personal statements and approving or rejecting them), I emailed a friend, "After painfully reading over 1000 profiles I think I could write a sociology dissertation on it." Also: "I have gained a tragic glimpse into the heart of human nature." Read More