Noah Goldstein

Noah Goldstein is a faculty member at the UCLA Anderson School of Management. His scholarly research and writing have been published in many of the premier psychology and business journals. He has been awarded research fellowships and grants from several U.S. government institutions, including the National Science Foundation and the National Institutes of Health. He has also consulted for a number of corporate and government organizations, including Accenture, the United States Census Bureau, and the United States Forest Service. He is co-author of Yes!: 50 Scientifically Proven Ways to Be Persuasive and senior consultant and writer with INFLUENCE AT WORK.

His PT blog is Yes!.