Kit Yarrow, Ph.D.

Kit Yarrow is a professor of psychology and marketing at Golden Gate University in San Francisco. She chairs Golden Gate University's Psychology Department. She specializes in consumer behavior and is co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail. Yarrow has appeared on ABC World News, Good Morning America, CNN and NPR, and has been quoted in publications such as The New York Times, The Wall Street Journal, and U.S. News & World Report.

Her PT blog is The Why Behind the Buy.