Black Women's Health and Happiness

Insights into physical, mental, and spiritual health for women of color.

Super Bowl Ad Perpetuates Open Season on Black Women's Image

The negative media imagery of Black women needs to stop.

"Is it Still 'Open Season' on Black Women"? The Pepsi ad that ran during this week's 45th Super Bowl, says "yes!." The media has done it again, and it is this very thing that I speak about in LIVING WELL; this is part of the very "hell" of which I speak in the book. The "Open Season" question is the first section of the first chapter.

The Pepsi ad had colorism, the 'angry' Black woman, ill-coifed, and the soft little White thing to catch his eye. Where are the media execs--including many who are Black [think Tyler Perry and others]--who can and will do something positive with Black women's imagery in the media? Not hoochie mamas, no burlesque-style celebrity divas (who need to stop dressing that way [do you hear me, Beyonce?]), not angry evil women. These images have effect, not only on adults, but also young, impressionable children of all races. And as actors, neither the sister, nor the brother, should have participated in the commercial. Think past the moment; see the bigger picture. Never put yourself in a position in which you are being disrespected...or you disrespect yourself.

The media needs to stop doing this; Black men need to stop thinking it's funny and be more supportive toward their Black female counterparts. The repeat portrayal of Black women in this manner is stressful to Black women's health, is not necessary and is socially irresponsible. Enough already.

Be Healthy, Be Blessed...and Live Well!

 



Subscribe to Black Women's Health and Happiness

Melody T. McCloud, M.D., is an obstetrician-gynecologist and the author of Living Well, Despite Catchin' Hell: The Black Woman's Guide to Health, Sex and Happiness. She is the founder/medical director of Atlanta Women's Health Care.

more...