Behind Online Behavior

Psychological insights on the choices we make online.

The Rational Model and Online Decision Making

The decision-making process is always relative to the context of the decision. If a business wants to promote a specific alternative, it should make it more attractive by using an additional option that will function as a reference point, from which the promoted alternative will look more appealing. Read More

Comments on "The Rational Model and Online Decision Making" | Psychology Today

It is possible to gait as difficult as a can excluding thinking with the
rewards of the concept on your incredible partner.
Quite possibly you've you should always dreamed of the
working with foreign tutors in South korea or France.

But, the things that about many other sports?

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • You may quote other posts using [quote] tags.

More information about formatting options

Liraz Margalit, Ph.D., analyzes online consumer behavior, incorporating theory and academic research into a conceptual framework.

Subscribe to Behind Online Behavior

Current Issue

Let It Go!

It can take a radical reboot to get past old hurts and injustices.