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Remember when cigarette packets were just pretty little boxes with fancy lettering? Nope, neither do I. For as long as I can recall they've been covered with scary health warnings. And if you light up in the UK or Canada you might even get treated to a graphic image of a diseased lung or some rotting teeth. But can the shock-and-awe approach also get people to improve their eating habits? Read More















Absolutely stupid idea
Eating disorders are already on the rise enough; and so is the discrimination against fat folk. We do not need any more association of food or fat with ick, truly we don't. Want to actually help people?
1. Get more of those fruit and veggie vans selling good produce at reasonable prices to people in food deserts in the cities.
2. Make it easier and more acceptable to use a bike for all or part of a commute.
3. Show lots of posters of fat people exercising, too many fat people don't know how to exercise or are shamed by those fools who throw insults at them. Too many thin people think all fat people don't exercise, when many of them do.
4. Make playgrounds for grownups, so exercise is fun climbing on monkey bars instead of dull repetitions of boring movements.
5. Accept that some bodies are too ill or damaged to do the stuff healthy bodies can do; and create opportunities for people with disabilities to exercise to their limits.
Scaring the fat out of people!
This is an interesting approach. I read an article earlier this evening about taxing soda so people would stop drinking it but I think the scare tactics will probably save more lives. It's kind of sad but people respond better to the fear of dying than they do simply charging more for their addiction. Great article!
As the mother of a teenager
As the mother of a teenager with anorexia, I find these campaigns to be sorely misguided. Anorexia is a brain disorder and while it has genetic and biological roots, the most common trigger is weight loss, often in the form of dieting. Anti-obesity campaigns did not "cause" the anorexia but certainly may have assisted in the initial weight loss and aren't helpful in promoting recovery. And, for that matter, do they really help those with obesity, some of whom may be struggling with eating disorders of a different nature?
I have to agree with the
I have to agree with the mother of the teenager. Every time I found fatty things disgusting before I used to go to the shop and buy pizza and force myself to eat it. Disgust on edible things - especially fat - is not necessary healthy thing and I don't think it should be provoked.
I used to be on the edge of eating disorder and seriously underweight - and Luckily was wise enough to admit the problem. Even if I on my 30s are no more underweight - and more close to being a little overweight - I still don't want to go back there.
Please don't scare your self anorectic.
This coincides with the only
This coincides with the only diet I get people to try, "Just write down everything you eat and you will shock yourself into eating less and eating healthy." People scare themselves when they try it. The list looks huge and gross at first.
Also, I started eating and cooking with very hot peppers. I lost 10 pounds because the food had so much flavor, depth and layers to it. I eat very slow now.
I love this ad campaign.
I love this ad campaign. Visuals like this are very effective for me.
This is incredible logic.
This is incredible logic. Cigarettes=disease...no more smoking! Food=fat...no more eating!! The only thing I see this ad campaign trying to promote is starvation. Clearly the creators of this campaign have a difficult time understanding how the body works. Here's a hint: we need food to live. These ads can do nothing but further complicate people's relationship with food with such misinformation. I am so happy the mother wrote in--I am a rececntly recovered anorexic and I am insulted by this campaign. Scaring people into starvation will give the country more health problems than it has right now, trust me.
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