Awake at the Wheel

Exploring the intersection between work, play, and the creative process.

How to Create A Possibility Playground

What if your approach to the world was “mission centric and medium agnostic?"

What if your approach to contributing to the world was “mission centric and medium agnostic?”

Those powerful words tumbled out of Behance CEO, Scott Belsky’s mouth during a recent in-depth interview for Good Life Project™.

Over the last 5 years, Belsky has built an extraordinary business around an unusual quest: to organize and empower the creative world.

Thing is, he didn’t come to entrepreneurship with a product in search of a problem. He came to a massive community looking to serve a deep need; to more easily get the brilliance in their heads out into the world. And that orientation gave him the freedom to do something that so many entrepreneurs are notoriously bad at: listening.

Huge lesson in this for entrepreneurs. When you lead not from a place of “here’s what I got, who wants it?” but rather “tell me what you want and need” you become driven by something bigger. And something more capable of evolving and expanding as the market you serve does the same.

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When you’re mission-centric and medium-agnostic, the world becomes a possibility playground.

For Belsky, this approach has led to the creation of breakout solutions and experiences that serve millions of creatives, including the Action Method tools, the Behance.net creative showcase and discovery engine, the 99u community and conference and a bestselling book Making Ideas Happen.

In this week’s Good Life Project, we dive much deeper into the genesis of Behance and how their “mission centric, medium agnostic” philosophy has created incredible opportunities and grown to a community of more than 1 million subscribers and 10 million visitors a month. We explore how a commitment to company culture, learning and personal transformation has fueled rapid growth.  We look at how to harness the power of creative “free radicals,” what it’s like to build a global creative meritocracy that helps discover hidden talent, what fuels Belsky on a personal level and where he and the Behance team are looking to grow in the future.

Join Scott and me in this week’s episode of Good Life Project™.


And, in the comments below, answer this question -

Who are you most drawn to serve and what is their biggest need?

Jonathan Fields is an attorney turned lifestyle-entrepreneur, speaker, and author of Uncertainty: Turning Fear and Doubt Into Fuel For Brilliance.

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