Around the Watercooler

Exploring the psychology of rumors.
Nicholas DiFonzo is Professor of Psychology at Rochester Institute of Technology and author of The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors. See full bio

To Rumor Is Human

Why rumors are a regular feature of our social landscape.

We first heard that he had been in an accident but that he was all right and in the hospital recovering. Sadly, we found out later that this was not the case. We next heard that he was struck by an eighteen-wheeler in the southbound lane, but that he had been motoring northbound that morning at 5:00 AM. How could this have happened? The weather had been very bad that morning—a blinding snow on that part of the highway. The southbound lane was separated from the northbound lane by 100 feet of grass. We pieced together that he had skidded into the wide median "valley" between the lanes, had perhaps become disoriented because of the heavy snowfall, and had unfortunately walked across the southbound lane seeking help when the truck hit him. Questions remained however: Why had he been traveling from the south in the first place? (He lived much further north). Why was he traveling so early in the morning (5:00 AM)? We stood in huddled groups, speculating about exactly what had happened. Rumor was an integral part of that morning's experience.

Our journey together on this earth is characterized to one degree or another by uncertainty. We see only in part, not the whole. Rumor—shared sensemaking—is one element of our collective response to this component of the human condition. Indeed, rumor is the people's shared sensemaking activity par excellence. It attends all of life's activities. It has been around for as long as humans have lived with uncertainty. It reflects the fundamentally social and sensemaking character of the human race. Rumor activity therefore represents something basic, central, and significant about who we are.

(3rd photo credit: Brandon Herford)



Subscribe to Around the Watercooler

Find a Therapist

Search our customized Directory for a licensed professional near you.

Current Issue

Everyday Creativity

How to start living creatively and reap the benefits.