Around the Watercooler

Exploring the psychology of rumors.
Nicholas DiFonzo is Professor of Psychology at Rochester Institute of Technology and author of The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors. See full bio

Comments on "To Rumor Is Human"

To Rumor Is Human

The Snopes family is a fictitious collection of characters from the novels of American author William Faulkner. The Snopes are a populous and pernicious lot—in true Faulkner style, they include arsonists, bigamists, con-men, extortionists, and usurers. Read More

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