Around the Watercooler

Exploring the psychology of rumors.
Nicholas DiFonzo is Professor of Psychology at Rochester Institute of Technology and author of The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors. See full bio

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Media Basics

From the ever-expanding Googleverse to the snarky payoff of celebrity gossip, life is splintered and refracted in a million ways by contemporary communication tools. This media has a profound impact on how we perceive ourselves and our world.

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