Insights for the deeply romantic and deeply skeptical

Opportunity Cost: Social Science's Biggest Idea Ever

What do you give up by doing what you are doing? Whatever it is, that's your "opportunity cost" the cost in opportunity to do other things that you pay by doing whatever you are doing, and the tug you feel when you ask yourself "Is this where I belong?" Opportunity costs are pressing not just in your life but in all life from its very origins. Read More

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Jeremy Sherman is an evolutionary epistemologist studying the natural history and practical realities of decision making.


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