Social Comparison Theory

What is the Social Comparison Theory?

Social comparison theory states that we determine our own social and personal worth based on how we stack up against others. As a result, we are constantly making self and other evaluations across a variety of domains (for example, attractiveness, wealth, intelligence, and success). Most of us have the social skills and impulse control to keep our envy and social comparisons quiet but our true feelings may come out in subtle ways.



Find a nearby professional for face-to-face help

Current Issue

Love & Lust

Who says marriage is where desire goes to die?

Behavioral Economics Blogs

  • Affluence Intelligence

    Earn more, worry less, and live a happy and balanced life
  • Talya Miron-Shatz, Ph.D.

    Baffled by Numbers

    Navigating information towards better health decisions.
  • Behind Online Behavior

    Psychological insights on the choices we make online.
  • Alain Samson, Ph.D.

    Consumed

    The psychology of what we buy, how we choose, and why we need to make sense of it all.
  • Michael F. Kay

    Financial Life Focus

    How to clearly navigate your financial life
  • David Ropeik

    How Risky Is It, Really?

    Why our fears don't always match the facts
  • Peter Noel Murray, Ph.D.

    Inside the Consumer Mind

    Understanding the rational and emotional foundations of consumer behavior
  • Laurie Essig, Ph.D.

    Love, Inc

    The intersections of emotion and capitalism.