Persuasion

How do you get people to think and behave a little differently? Persuasion is an art. If you push too hard, you will risk being aggressive. If you nudge too lightly, you may turn into a pest. A thoughtful persuasive argument can lead you to getting what you want. Here's how to get there.

Persuasion Tests

Assertiveness

Do you stand up for yourself?

Communication Skills

Are delivering your message loud and clear?

The Latest on Persuasion

Persuasion strategy for earning more tips by Steve Booth-Butterfield, Ed.D.

6 ways to get more tips by Steve Booth-Butterfield, Ed.D.

Help! Can Actually Get You Help. by Steve Booth-Butterfield, Ed.D.

Angry people can't think straight? Think again. by Steve Booth-Butterfield, Ed.D.

What you've wanted: Persuasion for Pickups! by Steve Booth-Butterfield, Ed.D.

The brand appeal of anti-conformity. by Steve Livingston

Scary messages and images can make people eat better by Susan Carnell, Ph.D.

Sex Sells! or do you pick hotels that encourage public sex? by Steve Booth-Butterfield, Ed.D.

Not all change comes from persuasion - Consider engineering by Steve Booth-Butterfield, Ed.D.

One Blonde, but Three Persuasion Functions - WAC attack! by Steve Booth-Butterfield, Ed.D.

Persuasion Blogs

Persuade Me
How to argue your point.
By Steve Booth-Butterfield, Ed.D.
Insight Is 20/20
Exploring the pervasive, and unperceived, patterns that govern our lives.
By Seth Meyers and Katie Gilbert
Locus of Control
Self direction in a crazy world.
By Nando Pelusi, Ph.D.
Don't Be Swayed
Smartly sizing up people and relationships
By Ori and Rom Brafman