Decision-Making

Chocolate or strawberry? Life or death? We make tons of quick decisions unconsciously; others we hem and haw over in agony. We choose actions and form opinions via mental processes which are influenced by biases, reason, emotions, and memories. Some question whether we really even have free will; others believe it is well within our power to make choices that will lead to greater well-being. Here's a reading list to tackle while you're on that fence.



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Behavioral Economics Blogs

  • Affluence Intelligence

    Earn more, worry less, and live a happy and balanced life
  • Talya Miron-Shatz, Ph.D.

    Baffled by Numbers

    Navigating information towards better health decisions.
  • Behind Online Behavior

    Psychological insights on the choices we make online.
  • Alain Samson, Ph.D.

    Consumed

    The psychology of what we buy, how we choose, and why we need to make sense of it all.
  • Michael F. Kay

    Financial Life Focus

    How to clearly navigate your financial life
  • David Ropeik

    How Risky Is It, Really?

    Why our fears don't always match the facts
  • Peter Noel Murray, Ph.D.

    Inside the Consumer Mind

    Understanding the rational and emotional foundations of consumer behavior
  • Laurie Essig, Ph.D.

    Love, Inc

    The intersections of emotion and capitalism.