Decision-Making

Chocolate or strawberry? Life or death? We make tons of quick decisions unconsciously; others we hem and haw over in agony. We choose actions and form opinions via mental processes which are influenced by biases, reason, emotions, and memories. Some question whether we really even have free will; others believe it is well within our power to make choices that will lead to greater well-being. Here's a reading list to tackle while you're on that fence.



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Dreams of Glory

Daydreaming: How the best ideas emerge from the ether.

Behavioral Economics Blogs

  • Alain Samson, Ph.D.

    Consumed

    The psychology of what we buy, how we choose, and why we need to make sense of it all.
  • Marina Adshade, Ph.D.

    Dollars and Sex

    How economics influences sex and love
  • Michael Kay

    Financial Focus

    How to clearly navigate your financial life
  • David Ropeik

    How Risky Is It, Really?

    Why our fears don't always match the facts
  • Peter Noel Murray, Ph.D.

    Inside the Consumer Mind

    Understanding the rational and emotional foundations of consumer behavior
  • Matthew Shanahan, M.Sc.

    Living It

    The stress of life's ontological experiment
  • Laurie Essig, Ph.D.

    Love, Inc

    The intersections of emotion and capitalism.
  • Lisa Kramer, Ph.D.

    Markets in Mind

    A sideways look at behavioral finance, neuroeconomics, and the human side of investing