From the Diagnosis Dictionary

Consumer Behavior
Advertising, Consumerism, Materialism, Marketing

Consumer behavior is a hotbed of psychological research, as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status (among peers and potential mates), decision-making, and mental and physical health. Corporations put the information to good use, and so should you in monitoring what, when, and why you buy.

The Latest on Consumer Behavior

Infatuation with Teenage Flesh by Pepper Schwartz, Ph.D.

How Asking Questions Changes Behavior by Daniel R. Hawes

Reclaiming creativity - Not everything is an innovation... by Mark Batey, Ph.D.

See a product, pick it up -- before you know it, deals are struck. by Steve Livingston

Entertainment: A new version of an old story? by Peter G. Stromberg, Ph.D.

The brand appeal of anti-conformity. by Steve Livingston

Will National Singles Week go the way of Mothers Day? by Bella DePaulo, Ph.D.

How fear is etched into our brains. by Robert Wilson

Is Dove part of the solution or the problem? by Jon Hanson

Food will leap off the shelf at you when you're hungry. by Art Markman, Ph.D.

Consumer Behavior Blogs

Homo Consumericus
The Nature and Nurture of Consumption
By Gad Saad, Ph.D.
The Why Behind the Buy
Understanding consumerism and why we buy.
By Kit Yarrow, Ph.D.
To Buy or Not To Buy
Why we overshop and how to stop.
By April Lane Benson, Ph.D.