From the Diagnosis Dictionary

Find a Therapist

Search for a mental health professional near you.

Find Local:

Consumer Behavior

Consumer behavior is a hotbed of psychological research, as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status (among peers and potential mates), decision-making, and mental and physical health. Corporations put the information to good use, and so should you in monitoring what, when, and why you buy.

The Latest on Consumer Behavior

Why the return of a regressive fantasy? by Prudence Gourguechon, MD

Can this recession propel you into a passion-based career? by Katharine Brooks, Ed.D.

Psychotherapy: The early years by Peter G. Stromberg, Ph.D.

Spend millions on branding and the internet cracks jokes. by Ira Rosofsky, Ph.D.

We spend large bills and small bills differently. by Art Markman, Ph.D.

Care for Some Sexy Toilet Paper? - Sex in Advertising by Daniel R. Hawes

Concerns about the safety of e-cigarettes by Tamara McClintock Greenberg, Psy.D.

What you eat reflects who you want to be. by Kelly McGonigal, Ph.D.

A trip to the Amazon teaches children much about resilience by Michael Ungar, Ph.D.

Hope, False Promises and New Year's Resolutions by Tamara McClintock Greenberg, Psy.D.

Consumer Behavior Blogs

Homo Consumericus
The Nature and Nurture of Consumption
By Gad Saad, Ph.D.
The Why Behind the Buy
Understanding consumerism and why we buy.
By Kit Yarrow, Ph.D.
To Buy or Not To Buy
Why we overshop and how to stop.
By April Lane Benson, Ph.D.
Priceless
The myth of fair value--and how to take advantage of it.
By William Poundstone