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Too Many Choices!

Which shirt to buy? Which mate to pursue? An excess of options leaves us increasingly unhappy with any choice we make.

What Is Consumer Behavior?

Consumer behavior is a hotbed of psychological research, as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status (among peers and potential mates), decision-making, and mental and physical health. Corporations put the findings about consumer behavior to good use, and so should you in monitoring what, when, and why you buy.



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Behavioral Economics Blogs

  • Talya Miron-Shatz, Ph.D.

    Baffled by Numbers

    Navigating information towards better health decisions.
  • Behind Online Behavior

    Psychological insights on the choices we make online.
  • Alain Samson, Ph.D.

    Consumed

    The psychology of what we buy, how we choose, and why we need to make sense of it all.
  • Michael F. Kay

    Financial Life Focus

    How to clearly navigate your financial life
  • David Ropeik

    How Risky Is It, Really?

    Why our fears don't always match the facts
  • Matthew Shanahan, M.Sc.

    Living It

    The stress of life's ontological experiment
  • Laurie Essig, Ph.D.

    Love, Inc

    The intersections of emotion and capitalism.
  • Lisa Kramer, Ph.D.

    Markets in Mind

    A sideways look at behavioral finance, neuroeconomics, and the human side of investing