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Too Many Choices!

Which shirt to buy? Which mate to pursue? An excess of options leaves us increasingly unhappy with any choice we make.

What Is Consumer Behavior?

Consumer behavior is a hotbed of psychological research, as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status (among peers and potential mates), decision-making, and mental and physical health. Corporations put the findings about consumer behavior to good use, and so should you in monitoring what, when, and why you buy.



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Behavioral Economics Blogs

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